The following initiatives focus on promoting Arizona’s global knowledge-based assets:

• Under the leadership of Roy Vallee, CEO, Avnet, Inc. and Chair of the Marketing Committee, a comprehensive statewide branding and communications strategy was developed to galvanize state and regional leaders to globally market Arizona’s assets in technology targeted industries with a unified overarching voice.
  
  
• A summary of the Marketing Committee’s recommendations can be found here.
  
  
• Click here for a preview of the CEO ad series, featuring the Translational Genomics Research Institute (TGen), Avnet, Inc. and Calence, LLC – more ads featuring Arizona business, academic and civic leaders to follow in the upcoming months.
  
  
• The Branding and Communications Strategy Recommendations outline a three-pronged communications strategy consisting of PR, Advertising & Collateral and Media Strategies, in collaborations with a broad coalition of business and community leaders. The strategy is focused on Arizona’s targeted industries – aerospace/defense, semiconductor/electronics, advanced manufacturing, communications, IT, Optics, Life Sciences and Sustainable Systems.
  
  
• Interesting Arizona Facts, sorted by Technology Industry sectors, State Universities, Regions and Business Climate, are available on AzTechBizDev.com.
  
  
• TechConnect, Arizona's Only Magazine of Science and Technology is published four times per year, exploring the region’s up-to-the-minute leading companies, under-the-radar change agents and the latest industry trends and issues propelling the state into high-tech player status. It is a quarterly publication by the Arizona Technology Council the Arizona Department of Commerce and the Southern Arizona Tech Council.